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With unlimited commission-free bookings up to $15, now's the time to create a real point of difference with the Ultimate VIP Cellar Door Experience. Find out more.

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Bookings make sense

Taking bookings for tastings increases the average sale value and helps develop future sales through efficient data collection.

"It's no longer good enough to make good wine, you need to create an experience."
Chief executive of Wine Suppliers Industry Association Matthew Moate.
"Wine businesses are offering tasting experiences that have value in their own right that appeal to travellers – especially international visitors – who are seeking more immersive experiences,"
Growing Wine Tourism facilitator Robin Shaw of Wine Tourism Australia.
The average winery conversion from visitor to club member is only 3%. An increase from a 3% to 5% conversion rate would result in a rise of 20% in wine club revenue.
Wine Australia Cellar Door Report 2019

Booking systems make a difference

Increase visibility & traffic

Automate processes to save staff time.

Regulate customer flow to your cellar door to improve service & increase sales.

Increase wine club & newsletter sign-up.

53% of DTC revenue comes from your cellar door; ensure it's bookable 24/7.

Help tailor VIP visitor experiences


VinTrail Booking System

Book Now & Pay on Arrival option.

Adapted to wineries not opening regular hours, such as 1st weekend of the month.

Easy to set up, maintain, & use

Take online bookings 24/7 & use the online diary to enter phone bookings

Take payments directly into your account via your Stripe gateway.

Flexible rate & yield maintenance system

Early Bird & Last Minute options optimises booking revenue

Easy to use

Our direct access user-friendly booking diary brings your online reservations to your fingers tips on any device. Simple to navigate, it'll feel second nature to cellar door staff, helping to simplify and streamline daily booking processes.

Check out our brief YouTube video to see just how easy it is to work with.


Increase Visitor Data Capture

*82% of wineries attempt to collect email addresses, but find it difficult to achieve much success.

*Cellar doors are only managing to capture an average of 3% of visitor data.

*An increase from a base of 3% to 5% conversion rate would result in a rise of 20% in wine club revenue.

Every online booking you take offers a simple visitor data capture, which could easily double your sign-up rates.

*Wine Australia Cellar Door Report 2019


Add to you website

A simple widget code can easily be added anywhere in your website, so your visitors can 'Book Now' 24/7.

Add your online booking system to websites and social media platforms

Simple coding makes it easy to plug-in

Embed your widget or have it as a pop-up

Test a Book Now widget button below

Book Now



The VIP experiences

Set aside a small section of your cellar door tasting area for online bookings and offer your local and international visitors a truly memorable VIP experience.

Doesn't affect regular walk in visitors

Create a point of difference from other cellar doors

Visitors that book online have a higher average spend

International visitors prefer to book in advance

Capture high-quality visitor data for future retargeting

Needs as little as 20-30% of your cellar door tasting space


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If you want to receive more information or if you would like to organise a demonstration of this platform, please drop us a line and we’ll get back to you as soon as possible.

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