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Wine Club Membership Software

VinTrail Pro's wine club software makes it easy to manage your wine club members and their memberships. Our platform automates all the key steps, including payments, shipments, and communications, so you can focus on growing your club and satisfying your members. By providing a seamless experience for your wine club members, you can focus on other important aspects of your business, knowing that your club is in good hands.

The VinTrail Pro platform offers easy-to-use wine club software to help you manage your memberships and create a successful wine club program.

What are the benefits?

Long-term sales

The average winery member remains 31 months & purchases five cases of wine. The average visitors rarely buys more than a few bottles.

Convert a guest into a member

You can sign up winery members at the winery after an experience & turn an occasional visitor into a repeat customer.

Steady long-term growth

The average winery converts 6% of visitors into members. By using our automated membership solutions, this can rise to over 10%.

36% of DTC sales

36% of direct to consumer sales are generated through winery memberships. This is a sector that is steadily growing year on year.

Average membership

Australia: 76% of wineries have 100 members ~ 36% over 500.
United States: 91% of wineries have 100 members ~ 63% over 500.

Build a community

An exclusive winery membership builds a sense of community & brand loyalty when connected to exclusive events & offers.

How does it work?

Conversion Solutions

The solutions to help convert visitors into exclusive winery members.

Promote Winery Memberships during the online booking process.

Track staff sales & reward them using incentives.

Target international visitors with the global sales solutions.

CRM automated emails play on nostalgia to convert guests well after their visit.

Flexible Solutions

Flexibility is essential for members to find the right option.

Offer monthly, quarterly, bi-annual & annual subscriptions.

Define the countries where each Winery Membership is sold.

Increase discounts with subscription frequency.

Offer different sizes & selections.

Automated Solutions

An automated system simplifies the workload of running your exclusive winery memberships.

Recurring membership payments.

Automated reminders of upcoming payments & deliveries.

Members can book & purchase directly at member prices.

Exclusive Solutions

Build a sense of belonging & brand loyalty

Offer discounted & exclusive tours.

Access to back vintages & exclusive member cuvées.

Invite to exclusive member events & e-tasting.

Management Solutions

Aggregate member information to get a better understanding.

Easy to set up & maintain.

Track members visits, sales & e-tastings.

Reward leading members with additional private offers.

Start the membership growth process free today. Pay a commission only on the memberships we help you sell.

The sooner you begin, the sooner you'll be sending hundreds of regular cases of wine to members throughout the world.

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Global Wine Club Solutions

A flexible and customisable solution that fits your brand

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